{"id":2889,"date":"2021-11-15T04:43:23","date_gmt":"2021-11-15T04:43:23","guid":{"rendered":"https:\/\/www.russelleatonhair.com\/barnsley\/?p=2889"},"modified":"2021-11-15T04:43:40","modified_gmt":"2021-11-15T04:43:40","slug":"true-grey","status":"publish","type":"post","link":"https:\/\/www.russelleatonhair.com\/barnsley\/true-grey\/","title":{"rendered":"True Grey"},"content":{"rendered":"

A new era in beauty is upon us, as more and more women make the choice no longer to camouflage their silver. Creative HEAD in partnership with Wella Professionals sets the tone on this evolving movement by making a statement with grey.<\/h4>\n
Grey hair. For so long, it was the one hair colour that was almost universally hidden, hastily covered up for fear of the swirling associations in its wake. But as a society, we\u2019ve come to rethink our relationship with ageing, with identity and with beauty itself, and grey hair has emerged as a badge to be worn with pride.<\/div>\n

Shifts in the perception of grey were crystallised by the pandemic, where enforced shutdowns saw silver strands peeking through meticulously coloured lengths, often for the first time in years. But beyond convenience and client practicality, this switch where grey has become a friend rather than a foe is an expression of something more. Casting off the shackles of shame, it\u2019s an embrace of true self; silver is now a signifier of empowerment in a new era of pride and liberation.<\/p>\n

We\u2019re now years-deep in clients requesting to voluntarily go grey as the fashion palette expanded, and even colour tastemaker PANTONE proclaimed Ultimate Gray as a Color of the Year. Beyond the symbolism, the stats don\u2019t lie \u2013 one in three women with naturally grey hair are embracing it in a bid to age fearlessly,* and Google searches for \u2018natural grey hair\u2019 have increased 67 per cent year-on-year. Mushroom grey, oyster grey, dove grey, slate\u2026 the depth and breadth of beautiful grey hues has entered the hair colour and trend lexicon, with all of the options being very clearly statement hues. And the people in your chair want<\/em><\/strong> to make that statement.<\/p>\n

So it\u2019s time revisit how, as professionals, we talk about and treat natural grey hair. In partnership with Wella Professionals and its UK & Ireland creative technical director, Robert Eaton, Creative HEAD is taking the conversation out of the shadows and shining a spotlight on grey. Armed with an innovative new treatment, True Grey<\/a>, we\u2019ll explore ways for stylists to help balance, and control any brassy patches for their greying guests, all commitment free and gently returning to natural bases true to tone. Join us on the journey, and discover some gorgeous looks (and business-building tips) along the way\u2026<\/p>\n

*Wella Professionals<\/p>\n

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Just as consumers have reframed their perception of grey hair, it\u2019s important for colourists to stop seeing silver strands as something to be hidden; to explore their value to colour businesses beyond being covered up by permanent pigments.<\/p>\n

Making natural grey more visible doesn\u2019t have to mean a reduction in bookings or more infrequent salon visits. After all, the market demand for professional enhancement of grey tones is there, and growing. \u201cI\u2019ve seen with my own clients that the perception of grey hair has changed dramatically over recent years,\u201d says Robert, \u201cand it\u2019s been accelerated through lock downs. People<\/span> have really learned to embrace their natural hair colour and really enjoy making the most of what their natural hair colour is all about.\u201d<\/span><\/span><\/p>\n

And because grey hair \u2013 it\u2019s tone, distribution, pattern and texture \u2013 is so unique to every client, as a colourist, it\u2019s vital to put the customer right at the heart of every grey enhancement colour service.<\/span><\/span><\/p>\n

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\u201cOne of the things we\u2019ve<\/span> been doing at Russell Eaton to expand our service menu is to really think about the kinds<\/em> of services that our clients are wanting,\u201d Robert explains. \u201cThat can range anywhere from a grey blending service to starting somebody off on the journey of growing out their salon hair colour, which is <\/span>actually<\/span> quite a big move.\u201d<\/span><\/p>\n

Indeed, despite the transformation in the conversation surrounding grey hair, making the switch to silver can be quite a dramatic step for customers, particularly if it\u2019s something they\u2019ve hidden for years (sometimes even decades).<\/span><\/span><\/span><\/span><\/p>\n

\u201cFor quite a lot of clients, they feel quite nervous\u2026 it\u2019s<\/span>\u00a0<\/span>a big change<\/span>, a big transition,\u201d agrees Robert.\u00a0 \u201cFor us, approaching it as colourists, <\/span>it\u2019s<\/span> all about a colour journey and a colour plan. T<\/span>hat\u2019s<\/span> defining a starting point, building on <\/span>perhaps <\/span>three or four weekly regrowth blending appointments in the salon, and <\/span>actually mapping<\/span> out those different stages to grey, which could take two to three years of<\/span>\u00a0<\/span>continued salon business.\u201d So far from driving clients away from your chair, grey services lock in frequent bookings just as much as root cover up appointments.<\/span><\/span><\/p>\n

\u201cAt the end of the transition process, what we often find with our clients is that they\u2019re<\/span>searching for that perfect maintenance treatment,\u201d Robert adds. \u201c<\/span>So<\/span> for me, introducing\u00a0<\/span>True<\/span>\u00a0<\/span>G<\/span>rey f<\/span>rom Wella P<\/span>rofessionals has been fantastic because\u00a0<\/span>it\u2019s<\/span> given us a specific, tailored service. <\/span>I<\/span>t\u2019s<\/span>\u00a0unique to<\/span>\u00a0the hairdressing industry and\u00a0<\/span>it\u2019s<\/span> perfect<\/span> for our clients that want to continue visiting salons<\/span>,<\/span>\u00a0want to really enhance their gr<\/span>ey or<\/span>\u00a0white hair, but\u00a0<\/span>ultimately want<\/span> to think about the integrity and the condition of it as well.<\/span><\/p>\n

\u201cThe message really is: If you\u2019ve got a fabulous hair colour, let\u2019s really accentuate that, let\u2019s really work with it and really make it look absolutely fantastic<\/span>.\u201d<\/span>\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n

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Light and dark. Timeless beauty. The nostalgic warmth of an archive of experiences and the shimmering promise of those yet to come. Every grey blending journey is an exercise in amplifying the stories of individuality that are encapsulated in the client\u2019s unique hair pattern, and across a series of four models with different looks, backgrounds and histories, our Christmas 2021 cover shoot aims to do just that.<\/p>\n

You\u2019ll get to meet the faces behind the looks and what their hair colour means to them, as well as gaining invaluable insight into the formulas and techniques used by Robert to give each of them their personal \u2018best grey ever\u2019.<\/p>\n

Plus, you\u2019ll discover how to map the service styles and product tones onto your own client base, expanding your offering, helping you hold onto grey-curious clients, and maybe even landing new ones. Ready to delve deeper?<\/p>\n

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