{"id":3219,"date":"2021-11-15T04:40:34","date_gmt":"2021-11-15T04:40:34","guid":{"rendered":"https:\/\/www.russelleatonhair.com\/leeds\/?p=3219"},"modified":"2022-02-06T23:14:52","modified_gmt":"2022-02-06T23:14:52","slug":"true-grey","status":"publish","type":"post","link":"https:\/\/www.russelleatonhair.com\/leeds\/true-grey\/","title":{"rendered":"True Grey"},"content":{"rendered":"

A new era in beauty is upon us, as more and more women make the choice no longer to camouflage their silver. Creative HEAD in partnership with Wella Professionals sets the tone on this evolving movement by making a statement with grey.<\/h4>\n
Grey hair. For so long, it was the one hair colour that was almost universally hidden, hastily covered up for fear of the swirling associations in its wake. But as a society, we\u2019ve come to rethink our relationship with ageing, with identity and with beauty itself, and grey hair has emerged as a badge to be worn with pride.<\/div>\n

Shifts in the perception of grey were crystallised by the pandemic, where enforced shutdowns saw silver strands peeking through meticulously coloured lengths, often for the first time in years. But beyond convenience and client practicality, this switch where grey has become a friend rather than a foe is an expression of something more. Casting off the shackles of shame, it\u2019s an embrace of true self; silver is now a signifier of empowerment in a new era of pride and liberation.<\/p>\n

We\u2019re now years-deep in clients requesting to voluntarily go grey as the fashion palette expanded, and even colour tastemaker PANTONE proclaimed Ultimate Gray as a Color of the Year. Beyond the symbolism, the stats don\u2019t lie \u2013 one in three women with naturally grey hair are embracing it in a bid to age fearlessly,* and Google searches for \u2018natural grey hair\u2019 have increased 67 per cent year-on-year. Mushroom grey, oyster grey, dove grey, slate\u2026 the depth and breadth of beautiful grey hues has entered the hair colour and trend lexicon, with all of the options being very clearly statement hues. And the people in your chair want<\/em><\/strong> to make that statement.<\/p>\n

So it\u2019s time revisit how, as professionals, we talk about and treat natural grey hair. In partnership with Wella Professionals and its UK & Ireland creative technical director, Robert Eaton, Creative HEAD is taking the conversation out of the shadows and shining a spotlight on grey. Armed with an innovative new treatment, T<\/a>rue Grey, we\u2019ll explore ways for stylists to help balance, and control any brassy patches for their greying guests, all commitment free and gently returning to natural bases true to tone. Join us on the journey, and discover some gorgeous looks (and business-building tips) along the way\u2026<\/p>\n

*Wella Professionals<\/p>\n